Excitement, without the information overload.
Give each announcement its moment while keeping the line-up, dates and practical details clear.
GRENADA CARIBBEAN MUSIC FESTIVAL · 2024 / 2025
From first announcement
to festival night.
One festival. Two editions.
A campaign that moves with the music.
THE PROJECT, AT A GLANCE
One visual world.
Every point of contact.
Campaign direction, artist announcements, ticket information and event screens for two editions of Grenada Caribbean Music Festival.
- 2024
- 22 June · Port Louis Lawn
- 2025
- 8 November · Port Louis Lawn
A shared visual language, with room to adapt.
Connect the festival mark, textured colour and bold type across formats; evolve from monochrome portraits in 2024 to full colour in 2025.
A campaign across the audience journey.
A connected set of promotional assets, from the first reveal through to the artwork audiences saw on screen at the 2024 event.
HOW THE CAMPAIGN TOOK SHAPE
Build the anticipation.
Carry it all the way through.
01 / SET THE SCENEGive the festival
Give the festival
a world of its own.
The save-the-date establishes the visual language. In 2024, textured colour and a prominent festival mark anchor the campaign. In 2025, Grenadian scenery and the flag bring a fresh sense of place.
The festival mark connects both editions; the colour, imagery and layout give each year its own character.
02 / BUILD THE MOMENTUMEvery artist.
Every artist.
Part of the same story.
Portraits give each performer the spotlight. The repeated colour, type and textures keep individual reveals connected to the full line-up, in both static artwork and motion.
Swipe to explore all 3 animations
03 / MEET THE AUDIENCEFrom the feed.
From the feed.
To the field.
Ticket messages help people plan their night. Artist screens carry the same visual world onto the stage. Here, the 2024 Jeverson artwork becomes part of the live performance.
THE WORK, IN CONTEXT
More than a single announcement.
Across two editions, the work connected artist reveals, ticket information and event screens. The 2024 stage photograph shows that system in use: the original Jeverson artwork carrying through to the live performance.
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