A new season. Still unmistakably NOVA.
Build excitement around a fresh theme while keeping the brand recognisable across a full calendar of events.
NOVA MAS / BERMUDA / 2026 & A DECADE OF BRAND BUILDING
Built from the beginning.
Made to be felt.
Ten years of NOVA.
A whole world around Carnival.
THE PROJECT, AT A GLANCE
From the first mark.
To every moment.
We built NOVA Mas’s brand from the ground up: its original logo, its visual identity and the campaigns that have carried it through ten years of Carnival.
2026’s Watch the Throne brings that relationship into focus. A regal campaign world moves through costume announcements, apparel, merchandise and the spaces people gather in.
- Relationship
- From inception · Ten years
- This chapter
- 2026 · Watch the Throne
One identity. Room for different worlds.
Connect the season through NOVA’s identity, then give Watch the Throne, Swizzle and RAVE their own campaign language.
A brand people step into.
The work extends beyond the feed into what people wear, hold and photograph. The event images show those connections in real life.
01 / CREATE THE DESIRE
A world worth
stepping into.
Gold, ceremonial architecture and vivid costume portraits give Watch the Throne its character. The same visual language carries the invitation, the contest and the next step.
02 / MAKE IT TANGIBLE
Seen in the campaign.
Carried into Carnival.
The colour, typography and ten-year mark continue across the T-fête apparel, mug and bag. Each piece is part of the same season.
03 / A DIFFERENT MOOD. THE SAME FAMILY.
From the throne
to the garden.
Swizzle at Sunrise opens up a brighter, floral world. Outfit inspiration, VIP information and event graphics make that atmosphere recognisable before guests arrive.
04 / BUILD THE WORLD AROUND THEM
Beyond the post.
Into the place.
The campaign becomes an environment: a Watch the Throne arch and photo-op for Revel de Road; a layered floral photo wall for Swizzle. Designed at event scale, with the same attention to the details.
05 / THE AFTER-DARK CHAPTER
A different frequency.
Still part of the story.
For RAVE, our work builds the campaign’s visual world through key artwork and motion. A distinct mood within the wider NOVA calendar.
Nuáns: campaign visuals and motion. Original RAVE logo by its respective creator.
THE RELATIONSHIP / FROM INCEPTION
A decade of building.
Not a single season.
NOVA began with an identity we created. The relationship has continued year after year, developing a new campaign around each season while building recognition around the same brand.
Event context; truck artwork not by Nuáns.
Campaign artwork, apparel, merchandise and event graphics by Nuáns. Event photography supplied through the NOVA archive unless credited otherwise. Costume design and photography remain the work of their respective creators. The opening logo animation is a new portfolio motion treatment of the original ten-year mark. The dinner-entrance scene is a conceptual visualisation of the supplied artwork. Real event photographs are shown elsewhere on the page.
MAKE THE DIFFERENCE. ADD NUÁNS.
Your next event.
Impossible to overlook.
Tell us what you’re planning. Let’s shape the identity, campaign and rollout around your event.
Let’s talk about your event
Explore the US$2,000 Event Brand Sprint
A focused identity and launch kit.
Wider campaigns are scoped separately.
NEXT PROJECT
Xodus Carnival
Carnival through an editorial lens.