Make the collection read as one campaign.
Different costumes, formats and information needs had to sit inside a recognisable seasonal world.
XODUS CARNIVAL · JAMAICA · 2024
Mas Couture,
made visible.
Campaign design across press, publication, merchandise and vehicle artwork.
Mas Couture / Original seasonal mark · Portfolio motion treatment
THE PROJECT, AT A GLANCE
One season.
Many surfaces.
Nuáns developed campaign applications for Xodus’s Mas Couture season, carrying supplied costume imagery into promotional, editorial and production layouts.
- Edition
- 2024 · Jamaica
- Our role
- Campaign applications
Editorial & production artwork
Give imagery the lead and structure the layers.
Full-scale costume photography, gold detailing and assertive typography create a consistent editorial frame.
Motion, press, magazine and physical artwork.
The system moves from animated announcements and portrait layouts to merchandise and a long vehicle format.
THE CAMPAIGN SYSTEM
Built to hold the spectacle.
Clear enough to carry the details.
01 / LEAD WITH THE COLLECTIONThree costumes.
Three costumes.
One commanding frame.
The press layout brings multiple costume looks into a single vertical composition, preserving their individual detail while landing one direct registration message.
FROM THE MARK TO THE MESSAGE
The same world.
A clear next step.
Registration announcements turn the seasonal identity into an invitation to join the band. Motion draws attention; a direct message tells the audience what to do next.
02 / TURN ATTENTION INTO USEFUL INFORMATIONA campaign people
A campaign people
could take with them.
The Xperience magazine extends the visual world into practical guidance for the road. Cover, preparation checklist and safety information share one recognisable palette and hierarchy.
03 / ADAPT FOR THE PHYSICAL WORLDFrom a handheld piece
From a handheld piece
to a moving billboard.
Physical applications require different kinds of control. The towel works as one uninterrupted vertical graphic; the vehicle artwork is built around a wide, segmented production template.
A CHANGE OF SCALE
Built around
how it is used.
The vehicle layout accounts for openings and panel breaks. The towel carries a continuous graphic across a tactile surface. The visual idea stays recognisable as its format changes.
Conceptual applications shown with the original production artwork available to view.
04 / CLOSE WITH THE ROADThe campaign returns
The campaign returns
to the people.
The archived 2024 thank-you series closes the season with real road-march photography: individual moments, the masquerader community and the scale of the parade.
Nuáns: graphic design, campaign layouts, motion and production artwork. Xodus identity, costume design and supplied photography are client-provided and are not presented as Nuáns originals. Newspaper, magazine, towel and vehicle scenes are conceptual mockups of the archived artwork. The opening logo reveal is a new portfolio motion treatment; the registration animation is original campaign work.
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NEXT PROJECT
Grenada Caribbean Music Festival
From first announcement to festival night.